"Nothing but Beauty"
The purpose of this project is not merely to renew the design or "transform" the image of the brand.
This is "a new departure and evolution from its origin" in order to deliver the FANCL's true beauty and inspiration, cultivated in the 32 year-old brand history.
The symbolic design reminds of the brand's origin of its innovative beauty and unceasing challenge to Preservation-Free by returning back to the starting point as FANCL was born.
It is not the superficial faddist message, rather it is the design that prompts women to imagine the advantageous effects for the skin in their everyday use and the expectation to grow their beauty.
The design expresses the harmony of FANCL's pursuit of beauty and the spirit in the birth of Preservation-Free skin care by imaging the form of pure water overflowing and rising up. It unites the logo and package of the brand.
Transparency is invisible and it releases the luminance by receiving the light.
Taking such feeling of the transparency as the most significant essence and using the pure image colors, the aim was the design to enrich and give the positive feeling to everyday lives.
The high intellectual sense and the brand's power to enhance the inner beauty are for the women of the world, and the future.