The Hills Avenue flagship store is designed with a new way of shoe display.
Working with the theme of “floating”, it expresses lightness of the shoes that Hills Avenue has developed with their own technology.
On the contrary to ordinary store design comprised of shelves, it is like shoes are floating in the air.
In this 300㎡ spacious store, 700 thin white steel rods are suspended like a forest of trees.
The shoes are displayed on 500 disks which randomly placed between the white rods as if they are floating in the air.
It is almost mystical seeing all the shoes floating in the white forest.
In the daytime, natural light fills the space, and in the evening, the store glows in yellow like a sunset, attracting people come and go in the city from morning through night.