
2025
Tokujin Yoshioka has a long history with the PLEATS PLEASE brand, including the creation of its logo and the design of its flagship stores. The new PLEATS PLEASE ISSEY MIYAKE / AOYAMA store brings to life Tokujin Yoshioka’s unwavering vision of a translucent space featuring a striking combination of glass clad in aluminum.
The “Pleats Wall” installed on the ground floor displays freshly made pleats from the factory like works of art, visually conveying the beauty of the brand’s signature pleating technique and production process. Structured hanger racks, specially designed to make the clothing appear to be floating, express the lightness of PLEATS PLEASE products. Inside transparent glass cases, PLEATS PLEASE garments are arranged in a playful rolled display.